Project Span: 2001-2005 The Situation: A long-standing client, Cox, needed a way to display many promotions on their nationwide website. They also wanted the ability to quantify the results of these promotional campaigns rapidly. The campaigns needed to be available to all of their different markets and each lead needed to be routed accordingly, as well as stored in an individual archive. One obstacle was that each market was located in a different state, with a different group of employees, all needing online access to this information.