Project Span: 2006-2008 The Situation: An up-and-coming real estate firm, A 2 Z Real Estate Depot, needed a very detailed and in-depth website for their business. They wanted to create a central repository of all jobs and information relating to the real estate industry that both potential and current homeowners would need - everything from banks to lawyers to contractors to a knowledge base. They wanted to their website to encapsulate everything "real estate", from A to Z! They also wanted to be able to sell advertising slots on their website. They wanted to sell ad banners, sponsored listings, as well as detailed business profiles. They wanted to have different levels of membership, where each one allowed the account owner to post different items on their custom vendor profile page, based on their membership level. A 2 Z Real Estate Depot also wanted to make certain vendors, based on their membership level, more visible on the main page of the site, as well as other areas in the site that those vendors' services and offerings were most prevalent in. A 2 Z Real Estate Depot also wanted to create a membership level for the general users who may not have a business they want to list, but who have properties and/or products for sale that they want to advertise on the A 2 Z Real Estate Depot web site. Above all the functional elements on the site, A 2 Z Real Estate Depot also needed a way to allow potential customers to securely purchase their memberships, property or product advertisements and any other products or seminars offered by A 2 Z Real Estate Depot online.